{"id":79454,"date":"2015-08-25T19:57:32","date_gmt":"2015-08-25T17:57:32","guid":{"rendered":"http:\/\/noezgames.com\/?p=79454"},"modified":"2019-11-04T12:23:09","modified_gmt":"2019-11-04T11:23:09","slug":"kickstarter-prubeh-kampane","status":"publish","type":"post","link":"https:\/\/noezgames.com\/?p=79454","title":{"rendered":"Kickstarter &#8211; pr\u016fb\u011bh kampan\u011b"},"content":{"rendered":"<p>Kickstarter byla natolik vysiluj\u00edc\u00ed a specifick\u00e1 \u010d\u00e1st v\u00fdvoje, \u017ee jsem se j\u00ed rozhodl v\u011bnovat cel\u00fd jeden blog. Spole\u010dn\u011b s p\u0159\u00edpravou alpha verze lze za\u0159adit mezi nejn\u00e1ro\u010dn\u011bj\u0161\u00ed \u010d\u00e1sti dosavadn\u00edho v\u00fdvoje.<br \/>\n<br \/>\nP\u0159\u00edpravy jsme teda m\u011bli hotov\u00e9 a zb\u00fdvalo jen to rozjet. 11.3.2015 jsme spustili kampa\u0148 a hned sledovali pr\u016fb\u011bh. Z\u00e1rove\u0148 jsme za\u010dali komunikovat na v\u0161ech kan\u00e1lech, kde jsme budovali komunity. Jak u\u017e jsem psal d\u0159\u00edve, tak jsme si najali dva subjekty na PR.<br \/>\n<br \/>\n<a href=\"https:\/\/noezgames.com\/wp-content\/uploads\/2019\/10\/Team21_Dungeons.jpg\"><img decoding=\"async\" src=\"https:\/\/noezgames.com\/wp-content\/uploads\/2019\/10\/Team21_Dungeons.jpg\" alt=\"Za\u010d\u00e1tek kampan\u011b\" width=\"650\"  position: absolute; top: 0px; right: 0; \/><\/a><\/p>\n<h4>Obr\u00e1zek 1 \u2013 Jeden z mnoha art\u016f ke h\u0159e<\/h4>\n<p>\nPrvn\u00ed z nich PR agentura se soust\u0159edila na komunikaci s nejr\u016fzn\u011bj\u0161\u00edmi hern\u00edmi weby a hned od nich za\u010daly chodit rozhovory. Druh\u00e1 byla PR mana\u017eerka, kter\u00e1 podle m\u011b ned\u011blala nic moc jin\u00e9ho, ne\u017e spamovala twitter a p\u0159epos\u00edlala maily mezi mnou a PR agenturou, jak u\u017e jsem psal d\u0159\u00edve, nemysl\u00edm si, \u017ee jej\u00ed zam\u011bstn\u00e1n\u00ed byl n\u011bjak\u00fd p\u0159\u00ednos pro KS kampa\u0148, sp\u00ed\u0161e naopak. D\u00edky jej\u00ed &#8222;pr\u00e1ci&#8220; \u010dasto vznikaly zbyte\u010dn\u00e9 rozbroje p\u0159\u00edmo v t\u00fdmu.<br \/>\n<br \/>\nHned v prvn\u00edch n\u011bkolika dnech jsem od r\u00e1na do ve\u010dera odpov\u00eddal na nejr\u016fzn\u011bj\u0161\u00ed dotazy a koment\u00e1\u0159e. K tomu mi chodily i \u017e\u00e1dosti o rozhovory. V pr\u016fb\u011bhu cel\u00e9 kampan\u011b jsem odpov\u00eddal na neuv\u011b\u0159iteln\u00fdch 28 rozhovor\u016f. Odpov\u011bdi jsem psal v \u010de\u0161tin\u011b, jeliko\u017e \u00farove\u0148 moj\u00ed angli\u010dtiny je nanejv\u00fd\u0161e pr\u016fm\u011brn\u00e1, tak to po m\u011b musel v\u0161e p\u0159ekl\u00e1dat p\u0159ekladatel &#8211; v t\u00e9 dob\u011b Jan \u0158\u00edha, kter\u00e9mu za to nesm\u00edrn\u011b d\u011bkuji.<br \/>\n<\/p>\n<div style=\"max-width: 650px;\">\n<iframe loading=\"lazy\" title=\"Dungeons of Aledorn -  DoA alpha build Trailer\" width=\"650\" height=\"366\" src=\"https:\/\/www.youtube.com\/embed\/R0w72El3LsQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<p>\nPro samotnou kampa\u0148 jsme m\u011bli p\u0159ipraven\u00fdch cca 15 updat\u016f. Ka\u017ed\u00fd tento update m\u011bl n\u011bkolik str\u00e1nek text\u016f s obr\u00e1zky. V\u0161e p\u0159ipraveno v co nejlep\u0161\u00edm duchu \u2192 dvoujazy\u010dn\u011b. Updaty se t\u00fdkaly zejm\u00e9na designu a lid\u00ed, kte\u0159\u00ed na h\u0159e pracuj\u00ed. Jeden update obsahoval nap\u0159. i tech demo, kter\u00e9 dalo zabrat p\u0159edev\u0161\u00edm program\u00e1torovi. T\u00edm se dost\u00e1v\u00e1m k tomu, co jsem psal posledn\u011b. \u017de kickstarter kampa\u0148 je jeden velk\u00fd fake. Jeliko\u017e tech demo bylo d\u011bl\u00e1no tak, \u017ee v\u011bt\u0161ina v\u011bc\u00ed fungovala jen na oko. Tzn. nebylo nic d\u011bl\u00e1no univerz\u00e1ln\u011b, ale v\u0161e na m\u00edru p\u0159\u00edmo pro tech demo. D\u016fle\u017eit\u00e9 bylo zaujmout backery. Od toho se Kickstarter d\u011bl\u00e1.<br \/>\n<br \/>\n<a href=\"https:\/\/noezgames.com\/wp-content\/uploads\/2019\/10\/Pre-alpha_version.jpg\"><img decoding=\"async\" src=\"https:\/\/noezgames.com\/wp-content\/uploads\/2019\/10\/Pre-alpha_version.jpg\" alt=\"Tech demo\" width=\"650\"  position: absolute; top: 0px; right: 0; \/><\/a><\/p>\n<h4>Obr\u00e1zek 2 \u2013 Tech demo ke h\u0159e<\/h4>\n<p><\/p>\n<h3>Pr\u016fb\u011bh kampan\u011b<\/h3>\n<p>V pr\u016fb\u011bhu n\u011bkolika prvn\u00edch dn\u00ed jsme se dostali na cca 20% vybran\u00e9 \u010d\u00e1stky, co\u017e nebyl \u017e\u00e1dn\u00fd velk\u00fd z\u00e1zrak. Postovali jsme updaty, d\u00e1vali rozhovory a komunikovali na v\u0161ech mo\u017en\u00fdch kan\u00e1lech to \u0161lo. Z\u00e1rove\u0148 jsme se sna\u017eili zaujmout i mimo kyberprostor. V jedn\u00e9 pra\u017esk\u00e9 hern\u011b jsme ud\u011blali promo akci, kde se hr\u00e1la sout\u011b\u017e v tom, kdo zahraje nejl\u00e9pe na\u0161e tech-demo. \u00da\u010dast nebyla nijak valn\u00e1, ale hr\u00e1\u010de to celkem zaujalo.<br \/>\n<br \/>\nT\u00e9\u017e jsme p\u0159ipravili i jedno vir\u00e1ln\u00ed video, kde jsme pouk\u00e1zali snad vtipnou formou na specifika na\u0161\u00ed hry. Tento videoklip se celkem l\u00edbil i kdy\u017e jeho re\u00e1ln\u00fd dopad na mno\u017estv\u00ed backer\u016f je samoz\u0159ejm\u011b t\u011b\u017ek\u00e9 odhadnout.<br \/>\n<\/p>\n<div style=\"max-width: 650px;\">\n<iframe loading=\"lazy\" title=\"DoA Team21 Dungeons of Aledorn funny trailer\" width=\"650\" height=\"366\" src=\"https:\/\/www.youtube.com\/embed\/In4FL87_Zn0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<p>\nJak dny plynuly, pen\u00edze na Kickstarteru p\u0159ib\u00fdvaly, ale ne dostate\u010dn\u011b rychle. Zhruba v p\u016flce kampan\u011b to nevypadalo p\u0159\u00edli\u0161 dob\u0159e. Kdy\u017e jednoho r\u00e1na p\u0159ibylo t\u00e9m\u011b\u0159 10K dolar\u016f, okam\u017eit\u011b jsme zkoumali, co se stalo a opravdu n\u00e1m p\u0159isp\u011bl jeden mecen\u00e1\u0161 7K dolar\u016f. T\u00edmto p\u0159\u00edsp\u011bvkem n\u00e1m dal nov\u00fd impuls abychom se nevzd\u00e1vali.<br \/>\n<br \/>\nV pr\u016fb\u011bhu samotn\u00e9 kampan\u011b jsme rozjeli paraleln\u011b i kampa\u0148 na Greenlite. Greenlite byl projekt, kter\u00fd dnes u\u017e nefunguje na platform\u011b Steam. \u0160lo o to, \u017ee u\u017eivatel\u00e9 steamu hlasuj\u00ed o jednotliv\u00fdch hr\u00e1ch, zda je na stemau &#8211; obchod\u011b cht\u011bj\u00ed, \u010di nikoli. Na\u0161e hra usp\u011bla asi b\u011bhem p\u011bti dn\u00ed a t\u00edm p\u00e1dem jsme m\u011bli voln\u00fd p\u0159\u00edstup na steam v momentu, kdy hru dokon\u010d\u00edme.<br \/>\n<br \/>\nKa\u017ed\u00fdm dal\u0161\u00edm dnem jsme byli unaven\u011bj\u0161\u00ed a unaven\u011bj\u0161\u00ed a vidina \u00fasp\u011b\u0161n\u00e9 kampan\u011b se v\u00edc a v\u00edc vzdalovala. V posledn\u00edch n\u011bkolika dnech na\u0161t\u011bst\u00ed p\u0159ibylo je\u0161t\u011b p\u00e1r v\u011bt\u0161\u00edch p\u0159\u00edsp\u011bvk\u016f. Kdy\u017e zb\u00fdvalo do konce u\u017e jen n\u011bkolik hodin, chyb\u011bly je\u0161t\u011b asi dva tis\u00edce dolar\u016f. Ne\u0161lo u\u017e d\u011blat nic jin\u00e9ho, ne\u017e spamovat a prosit backery, aby nav\u00fd\u0161ili sv\u00e9 p\u0159\u00edsp\u011bvky.<br \/>\n<br \/>\nDv\u011b hodiny p\u0159ed koncem kampan\u011b jsme opravdu dos\u00e1hli stanoven\u00e9 \u010d\u00e1stky 60K dolar\u016f. Byla to pro n\u00e1s neuv\u011b\u0159iteln\u00e1 euforie a \u010dist\u00e1 radost. Dok\u00e1zali jsme to.<br \/>\n<br \/>\n<a href=\"https:\/\/noezgames.com\/wp-content\/uploads\/2019\/10\/DoA_Team21_Dungeons_of_Aledorn_news_16_THANK-YOU.png\"><img decoding=\"async\" src=\"https:\/\/noezgames.com\/wp-content\/uploads\/2019\/10\/DoA_Team21_Dungeons_of_Aledorn_news_16_THANK-YOU.png\" alt=\"\u00dasp\u011b\u0161n\u00e1 kampa\u0148\" width=\"650\"  position: absolute; top: 0px; right: 0; \/><\/a><\/p>\n<h4>Obr\u00e1zek 3 \u2013 Fotka v\u0161ech lid\u00ed, co se pod\u00edleli na kampani<\/h4>\n<p><\/p>\n<h3>Rychl\u00e9 vyst\u0159\u00edzliv\u011bn\u00ed<\/h3>\n<p>Po \u00fasp\u011b\u0161n\u00e9 kampani samoz\u0159ejm\u011b p\u0159i\u0161lo na \u0159adu vy\u00fa\u010dtov\u00e1n\u00ed. To bylo hor\u0161\u00ed, ne\u017e jsme \u010dekali. Kickstarter bohu\u017eel nijak nenut\u00ed a ani negarantuje, \u017ee lid\u00e9, kter\u00e9 p\u0159\u00edsp\u011bvky p\u0159isl\u00edbili je nakonec opravdu musej\u00ed poskytnout. Takto nakonec nep\u0159i\u0161lo asi 15K dolar\u016f. Tak\u017ee re\u00e1ln\u011b jsme m\u011bli n\u011bco m\u00e1lo p\u0159es 45K. A z toho najednou v\u0161ichni za\u010dali kr\u00e1jet. Prvn\u00ed zdan\u011bn\u00ed v Americe, druh\u00e9 zdan\u011bn\u00ed p\u0159i p\u0159evodu do \u010cR, provize pro na\u0161eho \u201cb\u00edl\u00e9ho kon\u011b\u201d, provize pro PR agenturu, provize pro kickstarter, plat pro PR managerku, zaplacen\u00ed externist\u016f, co pom\u00e1hali s p\u0159\u00edpravou materi\u00e1l\u016f pro hru i na kickstarter.<br \/>\n<br \/>\nRe\u00e1ln\u011b n\u00e1m z\u016fstalo n\u011bkolik statis\u00edc korun. Kdy\u017e jsme to dopo\u010d\u00edtali, byli jsme jak opa\u0159en\u00ed. Takov\u00e9 pr\u00e1ce to dalo a vlastn\u011b to t\u00e9m\u011b\u0159 nic nep\u0159ineslo. Jasn\u011b zaplatily se assety, zaplatila se ve\u0161ker\u00e1 pr\u00e1ce externist\u016f (PR, marketing, art, hudba, web\u2026), ale na re\u00e1ln\u00fd v\u00fdvoj nez\u016fstalo prakticky nic.<br \/>\n<br \/>\nTak\u017ee kdy\u017e to shrnu tak kickstarter n\u00e1m p\u0159inesl hlavn\u011b PR, ale pen\u011bz moc ne. Pro ilustraci uvedu jen p\u00e1r polo\u017eek se seznamu.<br \/>\n<\/p>\n<h5>Hlavn\u00ed polo\u017eky:<\/h2>\n<p>\u010dist\u00fd p\u0159\u00edjem z KS: 36K dolar\u016f \u2192 + 800K K\u010d<br \/>\nPR agentura: &#8211; 130K K\u010d<br \/>\nPR manager: &#8211; 110K K\u010d<br \/>\nMocap: &#8211; 100K K\u010d<br \/>\nArty: &#8211; 65K K\u010d<br \/>\nHudba: &#8211; 50K K\u010d<br \/>\nFyzick\u00e9 rewardy &#8211; z\u00e1loha: &#8211; 80K K\u010d<br \/>\na spousta dal\u0161\u00edch desetitis\u00edcov\u00fdch polo\u017eek, kter\u00e9 u\u017e nem\u00e1 cenu uv\u00e1d\u011bt v celkov\u00e9 hodnot\u011b cca &#8211; 150K K\u010d (r\u016fzn\u00e9 softwary, web, spr\u00e1va, banka&#8230;)<br \/>\n<br \/>\nRe\u00e1ln\u011b na samotn\u00fd v\u00fdvoj z\u016fstalo n\u011bco m\u00e1lo p\u0159es 100K K\u010d. To mi p\u0159i\u0161lo naprosto \u0161\u00edlen\u00e9, ale bohu\u017eel jsem to musel akceptovat. Jinak toto byl moment, kdy jsem za\u010dal b\u00fdt poprv\u00e9 n\u011bjak v\u00edce nespokojen\u00fd s na\u0161\u00edm kolegou Danielem Nezmarem. Z hodn\u011b polo\u017ekama jsem toti\u017e nesouhlasil a n\u011bkter\u00e9 mi p\u0159i\u0161ly naprosto zbyte\u010dn\u00e9. Nicm\u00e9n\u011b Daniel na nich trval a jeliko\u017e \u00fa\u010det a v\u0161e bylo psan\u00e9 na n\u011bj, tak jsem vlastn\u011b nem\u011bl ani jinou mo\u017enost, ne\u017e souhlasit.<br \/>\n<br \/>\nKa\u017edop\u00e1dn\u011b m\u011bli jsme po kickstarteru a bylo t\u0159eba se vrhnout na alpha verzi. Kterou jsme slibovali zhruba do roka od KS vydat.<br \/>\n<br \/>\nAle o tom a\u017e v dal\u0161\u00edm blogu.<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_79454\" class=\"pvc_stats total_only  \" data-element-id=\"79454\" style=\"\"><i class=\"pvc-stats-icon small\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/noezgames.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kickstarter byla natolik vysiluj\u00edc\u00ed a specifick\u00e1 \u010d\u00e1st v\u00fdvoje, \u017ee jsem se j\u00ed rozhodl v\u011bnovat cel\u00fd jeden blog. Spole\u010dn\u011b s p\u0159\u00edpravou alpha verze lze za\u0159adit mezi nejn\u00e1ro\u010dn\u011bj\u0161\u00ed \u010d\u00e1sti dosavadn\u00edho v\u00fdvoje. P\u0159\u00edpravy\u2026 <a href=\"https:\/\/noezgames.com\/?p=79454\" class=\"read-more-link\">\u010d\u00edst v\u00edce &rarr;<\/a><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_79454\" class=\"pvc_stats total_only  \" data-element-id=\"79454\" style=\"\"><i class=\"pvc-stats-icon small\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/noezgames.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":78154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-79454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/noezgames.com\/index.php?rest_route=\/wp\/v2\/posts\/79454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noezgames.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noezgames.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noezgames.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noezgames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79454"}],"version-history":[{"count":15,"href":"https:\/\/noezgames.com\/index.php?rest_route=\/wp\/v2\/posts\/79454\/revisions"}],"predecessor-version":[{"id":201909,"href":"https:\/\/noezgames.com\/index.php?rest_route=\/wp\/v2\/posts\/79454\/revisions\/201909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noezgames.com\/index.php?rest_route=\/wp\/v2\/media\/78154"}],"wp:attachment":[{"href":"https:\/\/noezgames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noezgames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noezgames.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}